Brand Strategy Workshop

Discover, Define, and Develop Your Brand's True Potential.

The workshop is designed to translate your vision into a well-defined, authentic brand that clarifies your purpose, differentiates you in the market, and builds a foundation for sustainable growth.

What’s inside?

During the two-day workshop Kabir and his team lead you through a guided discussion, helping you answer key questions that will result in a solid brand foundation, define your brand’s identity, your brand’s voice, craft its story, and identify the unique value proposition that sets you apart in the market.

Module 1: Business Model

Explore the foundation of your business. Define your motivation, products, services, and target audiences. Identify your business objectives and success metrics.

Module 2: Brand Personality

Discover and define your brand’s unique personality. Engage in exercises to determine brand values, mission, vision, and promise. Identify your brand archetype and develop a strong brand identity.

Module 3: Brand Storytelling

Craft compelling narratives that resonate with your target audience. Develop key messages and positioning statements. Create a consistent and engaging brand story across all touch points.

Module 4: Experience Journey

Mapping out the customer journey and identify critical touch points. Design experiences that delight customers and build loyalty. Ensure a cohesive brand experience across all interactions.

What do you get?

Your deliverable will be a brand bible document that includes the following:

  • ✺ Vision Statement

    Clearly articulated long-term vision for your brand.

  • ✺ Mission Statement

    Defines the core purpose and focus of your brand.

  • ✺ Brand Positioning

    How your brand stands out in the market and its unique value proposition.

  • ✺ Brand Storytelling

    Crafting a compelling narrative for your brand that resonates with your audience.

  • ✺ Target Audience Profiling

    Detailed profiles of your ideal customers and their needs.

  • ✺ Brand Name

    A memorable and meaningful name for your brand.

  • ✺ Brand Tagline

    A catchy and meaningful phrase that encapsulates your brand’s message.

  • ✺ Competition Analysis

    In-depth look at your competitors and how your brand can differentiate itself.

  • ✺ Brand USPs

    Identifying and defining your Unique Selling Points.

  • ✺ Brand Personality

    Establish th keytraits and characteristics of your brand.

  • ✺ Brand Tonality

    Defining the tone and voice of your brand’s communication.

  • ✺ Brand Keywords

    Core words that encapsulate your brand’s essence.

  • ✺ Online Touchpoints

    Key digital interactions and strategies to engage with your audience.

  • ✺ Offline Touchpoints

    Physical interactions and strategies to connect with your audience.

  • ✺ Brand Values

    Core principles that guide your brand’s actions and decisions.

  • ✺ Brand Promise

    The commitment your brand makes to its customers.

  • ✺ Employer Branding

    Strategies to attract and retain talent by defining your brand as an employer.

  • ✺ Brand Characteristics

    Attributes that define how your brand behaves and is perceived.

FAQ’s

  • The workshop spans two days, with each day consisting of a four-hour session. This intensive format ensures we cover all essential aspects of your brand strategy thoroughly.

  • The workshop is designed for business founders, decision-makers, and core team members involved in branding and marketing. It’s crucial to have key stakeholders present to ensure alignment and buy-in on the brand strategy.

  • At the conclusion of the workshop, you will receive a comprehensive Brand Strategy Deck. This document includes your brand’s mission, vision, values, positioning, storytelling framework, target audience profiles, and a detailed action plan.

  • Both options are available to suit your team’s preferences.

  • Yes, we tailor workshops to meet your specific business needs and goals.

  • A clear understanding of your brand’s current position and goals is helpful. We’ll provide a brief for preparation.