Brand Refresh Workshop

Re-Discover, Re-Define, and Re-Develop Your Brand

The workshop is designed to transform and revitalize your brand, making it more competitive, relevant, and emotionally resonant. By guiding you through key questions, the workshop helps refine your messaging and update your visual direction, fostering deeper customer engagement, stronger market positioning, and increased brand loyalty.

What’s inside?

During the workshop Kabir and his team lead you through a guided discussion, helping you answer key questions that will result in a solid brand foundation, define your brand’s identity, your brand’s voice, craft its story, and identify the unique value proposition that sets you apart in the market.

Module 1: Brand Assesment

Examine the current state of your brand. Review your visual identity, messaging, and customer perception. Conduct a thorough brand audit and a SWOT analysis. Understand how your brand is currently positioned in the market and how it is perceived by customers. Pinpoint key areas that need improvement or evolution.

Module 2: Redefining Brand Purpose & Vision

Explore the core values and purpose of your brand. Examine the mission and vision that guide your business. Understand your target audiences and analyze how well your brand is resonating with them. Identify gaps in the market and explore opportunities to reposition your brand for growth. Align your purpose with future growth.

Module 3: Shaping Brand Personality & Identity

Update the personality that defines your brand. Find a new tone of voice that connects with your audience. Brainstorm visual elements like logos, colors, and typography that refresh your brand’s appeal. Ensure that your brand identity aligns with the new direction and resonates with your customers across all touchpoints.

Module 4: Strategy & Implementation

Develop a strategic plan to implement your rebrand. Identify all customer touchpoints and define how the new brand will be introduced across channels. Create a detailed roadmap for execution, ensuring consistency. Assign roles and responsibilities within your team to manage the rebranding process, ensuring smooth rollout and successful adoption.

What do you get?

Your deliverable will be a brand refresh strategy document that includes the following:

  • ✺ Brand Positioning

    How your brand stands out in the market and its unique value proposition.

  • ✺ Brand Storytelling

    Crafting a compelling narrative for your brand that resonates with your audience.

  • ✺ Target Audience Profiling

    Detailed profiles of your ideal customers and their needs.

  • ✺ Brand Tagline

    A catchy and meaningful phrase that encapsulates your brand’s message.

  • ✺ Competition Analysis

    In-depth look at your competitors and how your brand can differentiate itself.

  • ✺ Brand USPs

    Identifying and defining your Unique Selling Points.

  • ✺ Brand Personality

    Establish th keytraits and characteristics of your brand.

  • ✺ Brand Tonality

    Defining the tone and voice of your brand’s communication.

  • ✺ Brand Keywords

    Core words that encapsulate your brand’s essence.

  • ✺ Online Touchpoints

    Key digital interactions and strategies to engage with your audience.

  • ✺ Offline Touchpoints

    Physical interactions and strategies to connect with your audience.

  • ✺ Brand Values

    Core principles that guide your brand’s actions and decisions.

  • ✺ Brand Promise

    The commitment your brand makes to its customers.

  • ✺ Brand Characteristics

    Attributes that define how your brand behaves and is perceived.

FAQ’s

  • The workshop can span two days if needed, with each day consisting of a four-hour session. This intensive format ensures we cover all essential aspects of your brand strategy thoroughly.

  • The workshop is designed for business founders, decision-makers, and core team members involved in branding and marketing. It’s crucial to have key stakeholders present to ensure alignment and buy-in on the brand strategy.

  • At the conclusion of the workshop, you will receive a comprehensive Brand Refresh Document. This bible fleshes out your brand refreshed values, positioning, storytelling framework, target audience profiles, and a detailed action plan.

  • Prior to the workshop, we conduct a thorough analysis of your business, market, and competitors. We also have pre-workshop consultations to understand your specific goals and challenges, ensuring the workshop content is highly relevant and customised to your needs.

  • The workshop is productised and structured into four distinct phases, each focusing on crucial aspects of branding: Business Model, Brand Personality, Brand Storytelling, and Experience Journey. We use proprietary methodologies, real-world case studies, and interactive exercises to ensure practical and actionable outcomes.

  • Yes, we offer both in-person and virtual workshop options to accommodate your preferences and logistical needs. Our virtual workshops are conducted via video conferencing tools and are designed to be as interactive and engaging as our in-person sessions.